Social media analytics tools free It collects data from multiple social media channels such as Facebook, Instagram, Twitter, and more for analysis, which helps in making data-driven decisions and improving marketing strategies. The platform comprehensively covers Facebook, Instagram, TikTok, YouTube, LinkedIn, and Twitter. The tool includes competitor tracking and benchmarking features to help you compare your clients’ social media performances with other brands in their industries. Compare the features, advantages, and limitations of 10 popular tools for different platforms and purposes. (That’s why social pros rate Hootsuite the no. Analisa. Feb 10, 2025 · There are many third-party Social Media analytics tools, but here you will find only the best tools. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research. We collected top 35 social media analytics tools that will make marketer's job easier and increase his abilities in SMM. I’ve rounded up my top 9 tools for tracking engagement metrics, audience insights, sentiment analysis, and Aug 27, 2024 · Most free social media management tools allow scheduling across various platforms, such as Facebook, Instagram, and Twitter. Use Socialinsider’s social media analytics tool to categorize social media content based on keywords and see what your most successful creative concepts are. Source: Sprout Social Try Instant Instagram Audit For Free Now. Source: Make a Meme. Feb 24, 2025 · What Are Social Media Analytics Tools? Social media analytics tools are software platforms that gather data on your social media performance. Hootsuite. Twitter Nov 25, 2024 · How do you use social media analytics? The 11 best free and paid social media analytics tools; What Do Social Media Analytics Tools Measure? Social media analytics tools measure a variety of key metrics that reveal how your content performs, who your audience is, and how effective your engagement strategies are. Mar 29, 2025 · On top of social media analytics, Metricool also provides social media scheduling, AI writing, inbox management, and link-in-bio tools. Social Status Aug 30, 2024 · In that case, this list of the best free and paid social media analytics tools will offer you options to choose from. Keeping track of everything is difficult without the right tools. Social media has transformed the way businesses and brands connect with customers. And note down a few nice-to-haves. If you entered a keyword, hashtag, or username, TweetReach would return a snapshot of analytics on your search. Jan 20, 2025 · Top 4 free X (Twitter) analytics tools. Social media, like any other digital marketing outlet, requires thoughtful planning to get the most return on the work being put in. These resources include social media analytics report templates, free social media analytics tools, and social media courses. In this article, we’ve Apr 16, 2025 · Rival IQ is a social media analytics and competitive benchmarking tool that helps you track, analyze, and compare your social media performance against your competitors. Who Should Use This Tool. Overview of Free Social Media Analytics Tools. It helps them efficiently analyze any term, topic, hashtag Nov 27, 2024 · What are social media analytics tools? Social media analytics tools are software that help businesses track, analyze, and optimize social media marketing campaigns. May 4, 2015 · 20 Free Social Media Analytics Tools. They help you measure your social media performance, understand your audience, spot trends, and make data-driven decisions to improve your strategy. Social media content analytics tool. It allows users to track mentions of their brand, industry, or competitors in real-time, analyze social media conversations, and identify trends and insights. This isn't an ordered list - all of these apps are great. Free 14-day trial. Statusbrew is a tool made for social media managers to work effectively. At its core is an advanced artificial intelligence that improves over time and enables you to track social media engagement by automatically moderating comments on ads and posts while generating intelligent replies to comments and Similar to all integrated social media analytics tools, LinkedIn Analytics is free. Here are some popular options: Hootsuite Analytics: Hootsuite Analytics is one of the best social media analytics tools on the market. However, to accurately gather and measure your data to make these data-driven decisions, you need a good social media analytics tool. With over 4. Apr 11, 2024 · Here are a few stellar tools for tracking social media metrics. The free comparative analytics cover engagement, growth, most-used content Sep 28, 2022 · To find out, you’ll need some social media analytics tools. Fortunately, there are many social media tools that are 100% free to start. Jimit brings more than 15 years of leadership experience in building social media-specific SaaS tools. Best free Social Media Analytics Software across 101 Social Media Analytics Software products. This social media analytics tool allows you to track everything from Facebook post impressions to engagement to growth and link clicks. Absolutely. Sprout Social. Completely free. Then it's available for $19. Social media analytics tools and software provide detailed reporting and data that is related to social media accounts. Competitor analysis Apr 29, 2025 · What Is Social Media Analytics Software? Social media analytics software helps businesses in tracking their social media activities. Social media analytics tools are the compass that guides brands to success. Millennial classics like Spongebob Squarepants and Disaster Girl are all there, as well as fresh memes. Best for finding the hottest emerging topics of discussion on Twitter. The free version offers real-time hashtag tracking, engagement metrics, and insights into competitor performance, making it ideal for those looking to enhance their social media strategies without a hefty investment. Some of the metrics they offer may vary, but they’re all effective tools for tracking social media metrics. May 17, 2024 · Social media monitoring, competitive analysis, social media analytics, and social media scheduling. Features: Free head-to-head reports that show you how you compare to your biggest competitor on any given platform Aug 23, 2019 · Social media management tools now extend to collaboration, improved content creation, and powerful analytics. Apr 18, 2025 · What are Social Media Analytics Tools? Social media analytics and reporting tools are software solutions created to gather, assess, and document information from digital media platforms. Free. Mar 19, 2025 · The key significance of tracking social analytics is to prove ROI, evaluate the success of social media campaigns and guide informed decisions for social media strategies. Q. Facebook Analytics. Find and compare the 2025 best free Social Media Analytics Tools software solutions, using our interactive tool to quickly narrow your choices based on businesses like yours. SocialInsider is an intuitive tool dedicated to monitoring social media analytics and competitor analysis. Tools for monitoring social media can help. It also integrates with various key platforms like Zendesk, HubSpot, Canva, Salesforce, and Shopify. ) Social media built-in free analytics tools. In this list, I have included social media reporting tools from different price ranges. The best social media analytics tools can: Mar 21, 2025 · Jimit Bagadiya is the co-founder and CEO at SocialPilot. Get data-driven insights and easy-to-read reports to grow your audience. These tools are essential for marketers and businesses looking to optimize their social media strategies without incurring high costs. Centralized location for tracking all the parameters: Social media analytics tools provide a single place to track the performance of all your social media accounts, campaigns, ad performance, and other metrics that matter to you most. Choosing the right social media analytics tool means weighing the pros and cons of free and paid options. Hootsuite is one of the best social media analytics tools for competitor analysis. Social Status also helps you analyze ads, competitors and influencer campaigns. Below, I’ve rounded up the eight best free social media schedulers for your small business. How to Choose a Social Media Tool. Aug 11, 2022 · Dalam menganalisa akun sosial media, anda memiliki dua cara mudah, yakni menggunakan website social media manager, website social media analytics, atau layanan social media analytics tools. Google Analytics (GA) is also a valuable free tool and generates numerous types of Dec 31, 2021 · These social media analytics tools are available as different open source and proprietary options and can be deployed as per the specific needs (Nanda and Kumar, 2021). Jan 1, 2025 · While the software is not entirely free, it does come with a 14-day trial period. Oct 16, 2020 · The 11 best paid & free social media analytics tools. io. They provide invaluable insights, shape strategies, and drive engagement. Author: Rohit Patel, a seasoned Content Expert & Social Media Marketing Lead with over 8 years of experience in digital marketing strategies, guides readers through the world of free social Social media tools are platforms or applications designed to enhance and streamline the management of social media activities. Jan 27, 2025 · Compare top Social Media Analytics Tools with customer reviews, pricing, and free demos. Now that we’ve covered some of the best paid analytics tools, let’s look at the free social media analytics tools offered by each social network. It also provides daily insights across multiple variables in the form of graphs, charts, and numbers that aids you in improving your social media performance. io is an AI-powered social analytics tool for Instagram and TikTok which offers a range of features such as profile and competitor analysis, follower demographics, campaign reporting, historical data and analytics, content optimization and more. The main areas of social media analytics include performance metrics, audience demographics, competitor insights, paid ad results, influencer impact and brand sentiment. 8 best social media analytics tools for marketers In this article, we’ve compiled a list of the 23 best social media analytics software options in 2025, featuring free and paid solutions for every budget. What is social media analytics software? Social media analytics software is a SaaS product that collects and analyzes data from your Dec 4, 2024 · Handling social media management for startups, I know what it’s like to work on a very small budget. Who it’s best for: Social media managers needing a trending meme graphic ASAP. Social media analytics can be used to improve social media marketing campaigns, understand customer sentiment, and track brand mentions. Jan 10, 2025 · Keyhole is our top choice, of course, especially for small businesses, as it has an intuitive interface and comprehensive analytics. You can still get a free TweetReach report for your selected term. This helps you maintain a consistent presence and plan your content calendar efficiently. 5. 1 day ago · Comprehensive Social Media Auditing Tools. Explore ContentStudio's widely-used free social media tools designed to elevate your online presence and help you in your social media management activities. Mar 10, 2015 · S ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. Buffer’s Social Media Audit tools are designed to give you a detailed understanding of your social media performance. Enabling you to make data driven decisions that’ll boost your brand. Nov 10, 2024 · Meta Description: Discover the top 10 free social media analytics tools for in-depth analysis to enhance your social media strategy with effective insights. Instagram Insights Free Profile Analytics Know how your social media profile is performing G2’s #1 Rated Social Media Analytics & Listening Tool streamline social media Each social media's analytics is sufficient enough to make strategy decisions. Apr 16, 2025 · Analytics tools: Reports and Providers with free social media management tools include Hey Orca, Buffer, Coschedule, Metricool, Zoho Social and Loomly. No software download. Oct 12, 2024 · The free version restricts access to certain features and analytics. You can use it to track your performance on Instagram, Twitter, and Facebook. Sep 29, 2023 · For Mid-Market Agencies Hootsuite. These tools provide users — whether individuals, businesses, or organizations — with the ability to create, share, monitor, and analyze content across various social media platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and TikTok. At the moment I'm doing some hunting for a social media research/analysis tool. Hootsuite offers built-in competitor analysis and benchmarking tools within Hootsuite Analytics. No registration. You pick the social media accounts you’d like to keep an eye on (don’t worry, we’ll keep your list private). Apr 17, 2024 · Monitor the success of your social media campaigns from one simple dashboard. Profile Analytics allows you to generate detailed reports and measure the success of all the pages and profiles you manage Oct 18, 2024 · For brands seeking comprehensive social listening and competitor insights, Talkwalker is a must-have tool. Free vs. This included charts and graphs for reach, exposure, activity, and contributors. Top 5 free social media analytics tools. Why Social Media Analytics Software Matters. It does a good job covering the meat and potatoes of analytics, providing insights on essential social media metrics and super helpful management tools for agencies. Social media tools are platforms that help brands and individuals manage a wide range of tasks, from creating engaging content and scheduling posts to tracking analytics, interacting with audiences, and automating repetitive actions. Get the G2 on the right Social Media Analytics Software for you. Social Status reports can be completely customized and white-labeled making them perfect for agencies and brands with complex requirements. Exciting news! Contentpen is live - Join today and grab 50% off on annual plan. Feb 12, 2025 · 5 Best Social Media Analytics Tools to Use. Nov 6, 2024 · Top 10 Free Social Media Analytics Tools Tailwind Overview : Tailwind is primarily known for Pinterest and Instagram analytics, offering insights into post performance and content optimization. In the realm of social media analytics, several free tools stand out for their ability to provide valuable insights into user behavior and engagement. These tools typically track: A social media analyst working at an agency could be in charge of dozens of Facebook, Twitter, Instagram, and LinkedIn feeds at any given moment. Next Up In Marketing. Native Social Media Analytics Tools. When you’re in the early stages of developing your social media strategy, take advantage of free insight and analytics tools. If you’re handling social media accounts of your website or your client, then you need a social media analytics tool. Why? Analytics is a mere fraction of Later's tools and features for brands, marketers, and creators. Social media analytics tools allow marketers to: Understand audience behavior: Learn what content resonates with your followers. These tools are the means of turning social media data into actionable insights. Mar 26, 2024 · 1. This blog reveals 11 Facebook analytics tools that monitor your content’s performance and steer your decisions toward better results. In addition, HubSpot’s Social Media Software has several a resources available for you to implement in your strategy. Other social media analytics tools Jan 15, 2024 · Social media analytics tools – RivallQ. Naturally, most social media platforms offer native analytics dashboards. Ready to gain more insights into your social media accounts? Here are 11 of the best social analytics tools for any budget. To me, it seems like this portion of the market is very stagnant; A lot of platforms that don't really offer anything over each other, or even the native platforms and the main difference appears to be in how they are presented. Network-specific metrics tools. X Analytics (Formerly Twitter Analytics) X Analytics stands out among free social media analytics tools for its comprehensive data insights. Pricing. Offering scheduling and analytics for all the major social media platforms, Sprout can help you plan and execute your Instagram — and wider social media — strategy. One, seemingly unrelated social media analytics tool is Google Analytics. Feedhive is a social media management tool that streamlines content scheduling and Apr 23, 2025 · Now that you know how social media analytics tools can help you and what features you should look for, let’s take a look at the best software available in 2025: Databox Unlike basic reporting tools, Databox combines social media performance with web traffic, ad spend, and revenue data, allowing businesses to see the full impact of their Feb 20, 2025 · This tool focuses on scheduling and analytics, allowing you to track the success of posts across different social platforms. The Top 5 Free Social Media Competitor Analysis Tools. These tools provide insights into social media campaign performance by tracking metrics, such as engagement, reach, and follower growth. You can also access competitor analysis and perform a social media audit. The platform’s recent updates have enhanced its analytics capabilities while maintaining its free accessibility. Nov 10, 2024 · Learn how to choose the best free tools for social media analysis and optimize your strategy with data-driven insights. Google Analytics is well-known for its powerful website analytics capabilities, but did you know it also offers robust social media analytics? This free tool allows you to track social media referrals, conversion rates from social channels, and more. Apr 11, 2025 · Some free social media management tools provide basic analytics, such as post reach, engagement, and follower growth. Social media analytics tools are useful in this situation. Facebook offers its own analytics for measuring and monitoring your posts. Top Free Social Media Management, Social Media Analytics and Social Publishing Software: Review of free Social Media Management Software including NapoleonCat, SocialOomph, Crowdfire, Iconosquare, Socioboard, SumAll, SocialWeaver, Buffer, Everypost, ContentCal, Smhack, Friends+Me, TweetDeck, Facebook Pages Manager, ClickToTweet. While these tools may have limitations in terms of features and data access, they can be particularly useful for individuals or those just starting their social media journey. Dive deep into the social media analytics dashboard to find out how your social media content performs on multiple social networks. Feed Analytics. Empowered by social media statistics and insights, such software becomes an important weapon in your arsenal to improve your presence and engagement across various Feb 2, 2025 · These tools address various needs and highlight the direction social media analytics is heading in 2025. Some key features include: 5 days ago · For some time, TweetReach was merely a standalone free social media analytics tool. What are social media analytics tools? Social media analytics tools are a type of software that collects and analyzes data from your social media channels. The analytics dashboard is intuitive, offering a centralized location to track performance across multiple platforms, including Instagram, Facebook, Twitter, and LinkedIn. io is another comprehensive social media analytics tool. Jun 12, 2024 · 10 Best Social Media Analytics Tools in 2024. 6. Let’s take a tour of some free social media analytics tools. Mar 7, 2025 · Looking for the best free social media management tools? Discover 8 top-rated platforms to schedule posts, track analytics, and streamline your workflow—perfect for brands and creators in 2025. Most of the social media platforms also have free native social media analytics tools to help you get information about basic platform-specific metrics. Before we get into the list, let’s quickly go over a few things you need to keep in mind when choosing a social media tool: Features: Make a list of features you absolutely need in a social media tool. May 14, 2024 · For marketers, Sprout Social is the best social media analytics tool due to its many tools that help you monitor and create reports on trends, competitor activity, customer feedback, your brand’s responsiveness on social media, and more. The decision depends on your goals and how deep you want to dive into your data. If detailed reporting is critical for your strategy, you might need to upgrade or use a separate analytics tool. SocialPilot. An avid social media enthusiast, Jimit spends countless hours evaluating & testing different social media tools for usability & functionality. The twenty free social media analytics tools below are all freely accessible but also completely separate from WordPress itself. However, the depth of analytics is often limited compared to paid versions. It brings unlimited AI writing and content ideas to one tab alongside scheduling, analytics, inbox management, and social listening. Features include brand reputation monitoring, competitive intelligence, consumer insights, trend tracking, campaign analysis and more. See full list on socialpilot. So, explore these crucial social media analytics tools to check your social strategies for their performance. As such, it’s probably impractical to try and use them all or even a handful of them at the same time. Source: Google. Dec 6, 2024 · By paying close attention to social media analytics, you can measure your performance against your social media goals. It should come as no surprise that some of the best social media analytics tools are provided by the social networks themselves. The tool provides daily updates and insights to help you improve your marketing campaigns. Let’s get started: 1. What to Consider When Looking for an Alternative to Social Blade. Sprout Social provides a wide suite of social media management and analytics tools. Instead of jumping from platform to platform to collect data, social media analytics tools connect to your social media accounts and funnel data to one location. But, don’t worry! There are many tools available to help you analyze any social media accounts. Mar 20, 2025 · Socialinsider is a social media analytics and benchmarking tool that makes it easy for companies to look Get access to free SEO tools that can help you increase 2 days ago · It must provide lightning-fast access to social media analytics while utilizing social media platforms, at the same time. . His deep understanding of social media Nov 7, 2024 · Memes move fast and Make a Meme is a quick, free tool anyone can use to make popular meme graphics ready to post on social media. When looking for Social Blade alternatives, several factors that should be considered including platform coverage, data reliability, accuracy, advanced 1 day ago · Reports can be exported to CSV, PDF, PowerPoint or Google Slides. Apr 10, 2024 · When faced with an overwhelming choice of social media monitoring tools for analytics, start by clearly defining your specific needs and goals. In this post, we’ll examine the best 20 social media analytics tools and compare and contrast them so that you can find the right tool for your needs. #8. Use Socialinsider’s social media competitive analysis tools to discover your competitors’ weakest and strongest strategy points and gain a competitive advantage. It’s one of the best analytics tools to use on your own account. Oct 4, 2023 · Discover the top 21 free social media analytics and comparison tools for marketers in this comprehensive blog post. Compare features, benefits and strategies of X Analytics, Meta Business Suite, LinkedIn Analytics, Google Analytics and Hootsuite Free Plan. Alerts. Feb 20, 2025 · With that in mind, let’s look at the different social media analytics tools you can choose from. Nov 28, 2017 · Buffer Analyze, our social media analytics tool, provides basic demographics data about your Facebook Page fans and Instagram Business profile followers. It covers multiple social media networks under its watch, helping you to get a keen sense of all thats happening surrounding your brand and the audience. Jul 14, 2023 · Social media analytics and dashboard tools allow you to track social media data from different networks in one place. Even though Google Analytics has been mainly designed to analyze the web performance of your website, it also offers plenty of insights about social media channels, for example: You’ve just discovered your new social media secret weapon, but the Hootsuite platform is the ultimate social media tool. Popsters. Get an overview of your competitors’ social media performance by running a head-to-head social media competitive analysis. Oct 7, 2024 · This stats-heavy social media analytics tool offers plenty of data and custom reports. 1. To get more audience and engagement, we put a lot of effort into advertising both with words of mouth and social media. 4 days ago · Digimind is a powerful social listening and market intelligence platform tool. Or, use it on other public Instagram accounts for competitor analysis. The best part is that RivalIQ offers a number of free tools for brands who want to monitor their social media analytics on a budget. 8 billion social media users, real-time platforms like Facebook, Instagram, Twitter, and LinkedIn offer immense opportunities to grow an engaged following, drive website traffic, generate leads, and boost sales. 1 million+ businesses helped, Get advice Software Categories Blog About Us For Vendors All of HubSpot's social media tools, in one place Free Live Chat Software Free Live Chat Software; Marketing Analytics Marketing Analytics; Aug 5, 2024 · An analytics tool for social media is a software application you use to connect, process, manage, and visualize social media data. 35 Best Social Media Analytics Tools 1. It aims to discover trends, spot engagement spikes and lows, draw conclusions, and support decision-making for improved social media marketing performance. Sprout Social Feb 6, 2025 · Whether you’re a social media manager, marketer, or small business owner looking to start a social media marketing agency, the right analytics tool can set you apart. Google Analytics. Social Status automates your social media reporting saving you countless hours of manual work. Based on this, we have prepared a list of free analytics tools for social media Key features: Audience and engagement analysis; Post performance analysis; Competitive benchmarking; Semrush Social is a user-friendly option that offers a variety of easy-to-understand analytics tools, providing an excellent overview of social media performance. Within the main dashboard, users can check the total number of posts for each social platform, growth in impressions, overall reach, likes, comments, and follower fluctuation. If you are unsure which tools to use, here are some of the top ones you must try: 1. That’s why we have these two amazing free social media analytics tools. Let's get started. 1 social media management tool, by the way). Key features Social media analytics: Analyze all social media platforms in one place, including Facebook, Instagram, TikTok, YouTube, Twitch, Twitter, and more. Allowing you to track your online presence, and find actionable insights instantly. Some of the most popular free social media analytics tools are: 23. Mar 2, 2020 · Social Status is a dedicated social media analytics tool with robust reporting features. It provides comprehensive analytics and reporting features to help Dec 14, 2024 · Brandwise is a social media management software that helps you measure and improve brand awareness on social media. The data may include key metrics related to your: Account reach and impressions; Social media engagement; Social media followers; Content-specific performance; Brand mentions; Hashtag performance; Paid Feb 25, 2024 · Vaizle also provides various free tools that provide ad analytics as well as social media analytics across Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google. There’s a seven-day free Semrush Social trial. SocioViz is a social media analytics platform designed for digital journalists, social researchers, and media marketers. Best for: Social media professionals who work for a web-based business. Key Features: Real-time impression tracking Jun 17, 2024 · In this article, we’re going to cover 20 of the best social media analytics tools marketers should consider in 2024. Oct 9, 2024 · Luckily for digital marketers, business owners, and social media managers managing multiple social media accounts, third-party social media analytics come to the rescue with at-a-glance traffic analysis and content performance KPIs. 99 with Social Plus. Feb 2, 2025 · The platform offers a range of features to help businesses manage their social media presence, including social media analytics software, chatbots software and social media management software. And download our social media analytics template to be reporting-ready. SocialPilot stands out as a comprehensive solution for Oct 7, 2024 · The best social media analytics tools will help your business thrive despite the challenges a "chronically online" world can bring. For businesses on a budget and may not be able to afford the tools mentioned above, here are a few free alternative tools you can consider. While its premium version is widely used by businesses, Sprout Social also provides a free version that offers basic analytics features. Apr 14, 2023 · Free Social Media Analytics Tools. Start your free 30-day trial Request a demo Social Status. There are several social media analytics tools available that can help you analyze and measure the performance of your social media campaigns. Paid Social Media Analytics Tools. Sep 5, 2024 · Sprout Social is another top contender in the battle of social media management tools, and it may be worth your consideration. Twitter Analytics; Instagram Insights; ManyChat; Talkwalker; Hootsuite Analyze; Sprout Social; Buffer Analyze; Zoho Social; Rival IQ; Tailwind; Databox; 1. Mar 12, 2020 · Try HubSpot's social media tools free for 30 days. Plans start at $239 a month for just one user account and 10 tracked companies. Some of them even have free packages, so you don’t need a big budget to get started. Perform a social media competitor analysis like a pro . Free Social Media Analytics Software including NapoleonCat Dec 2, 2011 · Like BrandMentions, TalkWalker (by Hootsuite) is a typically paid platform that offers two free social media listening tools: Alerts; Free Social Search; According to the Social Intelligence Lab’s State of Social Listening, it’s also the third most widely used social media listening tool in 2024. You can gain an understanding of your social media content strategy’s success. All of the main social media platform players offer built-in analytics. Key Features of Rival IQ Landscape analytics: You can track multiple competitors’ social performance across all major platforms in one view. They assist enterprises and individuals in monitoring performance statistics such as interaction level, viewership, and viewers’ characteristics. They help you measure the performance of your posts, justify the ROI of your ad campaigns, and guide your social media strategy. 2 days ago · As the name indicates, it's a social media analytics tool that provides an overview of how your social media campaigns are performing. Now that we have explored the key features of third-party social media analytics tools and the metrics tracked by them, let’s check out what insights each social network’s native analytics tools offer. Social Status is a suite of four different social media analytics tools – Profile Analytics, Competitor Analytics, Ad Analytics and Influencer Analytics. Social media analytics and reporting tool for brands, agencies and publishers. Feb 26, 2025 · Keep reading to get into the best competitor analysis tools for social media. Aug 2, 2024 · Best Social Media Analytics Tools (Free & Paid) It is not possible to analyze social media accounts for marketing or corporate purposes with your personal efforts. Apr 3, 2025 · Best Social Media Analytics Tools For Your Business. All Hootsuite plans include social media competitive benchmarking, which allows you to add up to 20 competitors, depending on your plan. Further Reading: 5 Ways to Leverage Social Media Analytics for Your Business. Native Social Media Analytics Tools You Get with Social Networks. You can use them to collect data, monitor engagement, and improve your marketing approach to stay ahead of the competition. Mar 26, 2024 · Learn how to use seven free tools to track and improve your social media performance across multiple platforms. You don’t have to spend a fortune— even free social media analytics tools provide the data you need to make informed decisions. 3 days ago · According to The 2025 Sprout Social Index™, the most critical KPIs for how marketing leaders will measure social media success include engagement (54%), audience growth (53%) and social interactions (52%). Melalui website social media manager, anda akan diberikan fasilitas untuk menggunggah konten sosial media secara otomatis di waktu yang telah ditentukan Nov 15, 2024 · 7 free social media analytics tools 15. Compare your Facebook performance to your other accounts; Paid and organic Aug 21, 2024 · Check out our list of the top social media tools for 2024. Minter. Oct 3, 2024 · Free tools like Hootsuite, Buffer, Google Analytics, Social Mention, and TweetDeck offer excellent starting points for tracking your social media performance. May 5, 2016 · The good news: There are plenty of free social media analytics tools on the market that have the answers you need – right at your fingertips. Top 5 Free Social Media Analytics Tools 1. Buffer: Overall best free social media scheduler Jan 14, 2024 · 16 Best Free Social Media Management Tools to Use. Social Media Analytics Tools. Advanced insights include competitor analysis, content audits and smart metrics. Path Social presents its profile analysis via clear and precise infographics to simplify navigation and understanding of the data. Start Free With your free Hootsuite trial, you get instant access to social media scheduling, analytics, messaging, and social listening. This allows Track, measure, and improve your social media performance with Buffer’s analytics dashboard. Meta Business Suite Sep 2, 2024 · 02 Google Analytics . These types of social media management tools are used by social media, marketing, and communication teams as a way to identify what is successful and what isn’t during a marketing campaign for a business. 12 of the best social media competitor analysis tools for 2025 1. Using the tool, you can track each post reach, page views Nov 15, 2024 · Tool #1: Google Analytics for Social Media. Iconosquare Jul 17, 2024 · The benefits of social media analytics tools. Nov 8, 2024 · Iconosquare is a social media management and marketing tool with analytics features that allow you to monitor, grow, and report on your clients’ social media performances. I’ve put together a fantastic list of free social media analytics tools including some we tried and some recommended by small business owners and social media experts. From a free link in bio tool to stacked social media management and more, going all-in with Later is a no-brainer. Now, I’m going to break down each of these options and show you what makes these social analytics tools stand out and how they can help your online growth. Jul 17, 2024 · 14 Best Social Media Reporting Tools You Should Check Out. With these tools, you can conduct in-depth data analysis to understand your audience better, optimize content, and ultimately enhance engagement. Feedhive. TalkWalker Alerts are similar to Feb 14, 2025 · Related: Top 9 paid & free X (Twitter) analytics tools in 2025. In this post, I’ll discuss the best free social media analytics tools you can leverage to monitor performance and streamline your marketing strategy. Whatagraph - best for custom metrics and dashboards Oct 30, 2024 · Best social media analytics tool FAQs What is social media analytics? Social media analytics is defined as the systematic analysis of data from different social media platforms. Hootsuite began offering a modest entry-level paid plan after doing away with their free option earlier this year. They allow you to further analyze your efforts without requiring a financial commitment. Nov 29, 2024 · By combining robust analytics with intuitive social media management tools, Agorapulse empowers businesses to measure and enhance the impact of their marketing efforts, making it an indispensable tool for 360-degree social media reporting. SOCi's reporting suite enables users to monitor and gain insight into their organic social media campaigns — providing valuable data across each of 25 Top and Free Social Media Analytics Tools For Marketers Google Analytics It stands out because of its insights for free, comprehensive, and user-friendly optimization of website performance and marketing strategy. See reviews of Hootsuite, Sprout Social, Zoho Social and compare free or paid products easily. To start off the list, we have the best analytics tool for social media feeds: Feed Analytics. I showed you my favorite social media tools. Pricing: Free Aug 30, 2021 · To measure your performance of actions here, some social media analytics tool needs to be employed. The latter lets you plan and schedule your social media content, while the former lets you measure the performance and informs your Apr 16, 2025 · What Is the Best Social Media Analytics Tool? Spoiler: Later is our top pick for the best social media analytics tool in 2025. Compare features, benefits, and tips for choosing the best tool for your needs. This allows you to know whether you are reaching your target audience (or you could tweak your posting strategy to change that). SocioViz. Contextualizing social interactions and engagement can reveal new growth opportunities. Now show me yours. These 9 free social media analytics tools are some of the best out there. Key features: Multi-channel reports. co Learn how to use free social media analytics platforms to track and optimise your online performance. Free analytics tools for X (Twitter) provide basic but valuable insights into your social media performance. The higher the plan, the more historical data you can retrieve (up to 24 months for the highest plan. Partnering with a leading social media listening platform, this course provides learners with the foundational skills of social media listening including Apr 7, 2023 · You can connect the five popular social media channels – Facebook, Instagram, Twitter, LinkedIn, and GoogleMyBusiness. While they have limitations, using them effectively can provide valuable insights into your audience and help shape your strategy. Take advantage of free trials: - Most social Social Status is the web’s best social media analytics and reporting tool for agencies and brands. Dec 30, 2024 · Brandwatch is a social media listening and Facebook analytics tool that helps businesses monitor their brand reputation online. Free AI tools for social media: Brand24 is ideal for marketers, PR professionals, and businesses wanting to improve their online presence and engagement. 1) Social Searcher: Social media marketing analytics with advanced competitive analysis, SEO, social reporting and content marketing tools. 17. 99 with the Social Starter plan and $39. Analyze Instagram account and discover development paths in seconds. Apr 8, 2025 · Businesses using data-driven social media strategies see a 5 to 8 times increase in ROI on their marketing spend. I don't need a paid 3rd party alternative or a free 3rd party alternative but they are helpful with putting together reports like raven tools. Social media analytics tools are usually used to complement social media management tools. Free cookie consent management tool by TermsFeed Nov 22, 2024 · A few different types of tools include: Social media management tools; Competitive monitoring and social listening tools; Keyword tools; Analytics tools; AI tools; We’ve broken down a comprehensive list of the different types of competitor analysis tools that’ll help you get started: Competitor analysis tools for social media 1. Approaching the Porter Jan 7, 2016 · Discover four free tools to compare your social media presence with your competitor's. While most major social media platforms have their own native analytics feature, third-party analytics tools let you track and manage all (or most of) your social media channels in one place. This simple social media monitoring tool helps transform you data into actionable insights. Take a look at the list below and compare the best analytics and reporting tools on key metrics. Do free tools offer any insights into social media performance? Basic reporting is often included. Feb 2, 2024 · What is social media analytics? Social media analytics is the process of examining data from social media platforms to understand how people are engaging with that content. Social media analytics tools are sometimes part of social media management software. This is an intermediate-level tool with lots of great features for both big-picture and detailed analysis. qypqwlxdteynyvuwvexxfnhwwxixdhqduqdebakesavwdbbmkrwszwiwdvsxmgvhclikbtmoowyj